HR and Leadership Forum: How to Adapt to the Future of Work, 31 October, Sofia Event Center
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The event

In an increasingly digital economy we have to make sure that the workforce has the skills to meet the demands of the future of work. New technologies, AI, automation, machine learning and virtual collaboration, are transforming business processes and entire organizations.

There are also a few other trends that are transforming work as we knew it until recently.
The border line between our work and personal lives is shifting. Expectations for diversity and equality are reshaping the workplace. Longer life expectancy requires us to master more and different skills over time. GenZ is changing the work landscape and there is significant demand for more flexible working conditions.

Where are the risks and what are the opportunities created by these changes?
How could the new reality help people and organizations be more productive and meaningful?
How to achieve balance and focus on the collaboration between technology and humans
human skills such as creativity, empathy and ethics alongside digital skills?

Join us at the 16th edition of the HR and Leadership Forum in Sofia on October 31 and explore with us possible answers and solutions.
Listen to inspirational keynote talks, take some practical advice and experience by yourself different gadgets, HR software or business management concepts.

Topics in the agenda
  • How to make people valuable in the technological era
  • The battle for the talents - how to stay ahead
  • How to make the most of technology, AI, VR at the workplace
  • How to successfully adapt to the never-ending changes
  • Which are the new crucial capabilities and competencies
  • Human skills in focus: creativity, empathy and ethics
  • The future of employee experience
  • Diversity and Inclusion - best practices
  • How to stay successful and maintain work-life balance

Keynote talks
Discussion sessions
Networking sessions
Parallel lectures

600 + attendees - CEOs and senior managers, HR professionals from different sectors of the economy, IT professionals, representatives of consulting companies, recruitment agencies, public administration, PR specialists, NGO sector.

Venue: Sofia Event Center

Super early-bird ticket until July 7th: 120 BGN VAT excl.
Early-bird ticket July 8th until September 2nd: 180 BGN VAT excl.
Regular ticket September 3rd until October 23rd: 230 BGN VAT excl. 
Lazy-bird ticket October 24th – October 30th: 300 BGN VAT excl.

Deadline for registration: October 30th

*No one under the age of 18 will be admitted to the Event. 


  • Daniel Susskind

    Daniel Susskind Fellow in Economics at Balliol College, University of Oxford

    Dr Daniel Susskind explores the impact of technology, particularly artificial intelligence, on work and society. He is a Fellow in Economics at Balliol College, Oxford University, where he teaches and researches. He is the co-author of the best-selling book, The Future of the Professions. His TED Talk, on the future of work, has been viewed more than 1.4 million times. Previously he worked in the British Government – as a policy adviser in the Prime Minister’s Strategy Unit, as a policy analyst in the Policy Unit in 10 Downing Street, and as a senior policy adviser in the Cabinet Office. He was a Kennedy Scholar at Harvard University.
  • Joey Price

    Joey Price Founder of Jumpstart:HR, award-winning human resources executive, business coach, thought leader, and professor

    Joey Price is an award-winning human resources executive, business coach, thought leader, and professor. He is the founder of Jumpstart:HR, LLC, an HR consulting practice specifically for small businesses and startups, and host of Business, Life, and Coffee, a weekly personal and professional development podcast. As the CEO of Jumpstart:HR, LLC, Joey innovates by creating HR solutions for small business owners and start-up founders who want to build better, more competitive businesses. As a podcaster on the Business, Life, and Coffee show, Joey shares carefully curated conversations on personal finance, psychology, professional development, and business for emerging professionals and business owners alike. BLC is a podcast focused on enhancing the quality of your business and life through relevant content that endures over time. Joey is a recent HR Executive Magazine Top 100 HR Tech Influencer, SHRM Top 30 Under 30 award winner, one of Forbes Magazine's Kevin Kruse's Top 100 Employee Engagement Experts in the World, and frequently cited HR and Startup Thought Leader in publications such as Forbes, HR Magazine, Inc., Businessweek, AMEX Open Forum, Money Magazine, and more.
  • Sudhir Saseedharan

    Sudhir Saseedharan Global Lead, LEGO Workplace Design

    Sudhir heads up a global team at The LEGO Group of passionate and creative professionals, whom he inspires and who inspire him to continually create the next awesome LEGO workplace experience.

    User centric design is the core of what he does, which helps to get the optimum work effectiveness, productivity and brand engagement to better enable The LEGO Group.
    How do we use smell, views, sound, touch, colors, daylight, etc to aid the workplace engagement? 
    What is the inherent correlation between the Company culture and the workplace?
    How does intangible organizational values manifest itself in the environment with tangible solutions? 
    How is technology shaping, changing and reshaping the way we work?

    Sudhir, a gold medalist from the School of Interior Design, CEPT University Ahmedabad and an exchange with Hochschule for Technik, Stuttgart is where his approach to creative problem solving was molded.  Armed with a Masters in International Urban Studies from Bauhaus University, Weimar and a Master of Engineering in Urban Design & Planning from Tongji University, Shanghai; Sudhir brings diverse viewpoints and scales to the table. Working in Berlin, Dubai, Mumbai, Shanghai and Denmark has developed his global mindset and cultural sensitivity.

    Currently based out of Billund, Denmark, the Headquarters of The LEGO Group, Sudhir leads the workplace experience at all LEGO workplaces globally where he and his awesome team try innovative solutions to better the employee experience.

  • Ernesto Marinelli

    Ernesto Marinelli SVP, Global HR Business Partner Lead for Global Customer Operations and Head of HR Business Partners for EMEA North, EMEA South, MEE, and Greater China Region, SAP

    Ernesto has over 15 years of human resources experience. He is currently the Senior Vice President for Human Resources SAP. Passionate about transformation and the impact of leadership on people, Ernesto is a seasoned, goal oriented global HR Senior Executive with broad experience in supporting the Sales and Services organization as well as Development Groups. Accustomed to work in an international environment, Ernesto is strong in transformational work and possesses in-depth expertise in all relevant HR processes with a strong ability in creating long- term partnerships. He speaks Italian and German, is fluent in English and has good knowledge of French and Spanish. He joined SAP in 2005 as a recruiter and had several roles within the HRBP Organization. Ernesto earned a Master Degree in General Linguistics and a PHD in German Linguistics at the University of Würzburg in Germany.
  • Teodora Petkova

    Teodora Petkova CEO and Chairman of the Management board of UniCredit Bulbank

    From May 2019 Teodora Petkova is CEO and Chairman of the Management board of UniCredit Bulbank. In September 2016 she became a member of the Management Board and Chief Risk Officer at Unicredit Bulbank in Sofia. She is the Chairing head of the Credit Council of Unicredit Bulbank, of the Provisioning and Restructuring Committee, and a member of the Credit Committee. She started her career in the Bank as a credit analyst in 2002 and became senior manager of the corporate credit team in 2007, leading the post-merger integration and implementation of the best practices in credit underwriting operations for the three local banks that were merged into UniCredit Bulbank. In the period 2009-2015, Teodora was Head of the Credit Risk Department of the Bank. Then she gained cross-divisional business experience as Head of International Center in the Corporate and Investment Banking Division, managing the relationship with the international and multinational corporates, having Bulgarian establishments. She is part of the Supervisory Board of UniCredit Consumer Financing EAD and UniCredit Leasing EAD has years of experience as part of the Board of Directors of UniCredit Factoring EAD. She is member of the Executive Board of the Association of Banks in Bulgaria (ABB) and she is in the Board of Directors of BORICA - Bank Services. Teodora Pеtkova holds a Master’s Degree in Finance from the University of National and World Economy in Bulgaria. She also has a Global Executive MBA from Carlson Business School of the University of Minnesota and from the Vienna University of Economics and Business.
  • Nikolai Nedelchev

    Nikolai Nedelchev CEO Publicis Groupe Bulgaria

    Nikolai Nedelchev was born in Plovdiv in 1966. He has graduated his secondary education in the English Language School in his hometown. Nikolai holds a master degree in International Relations from the University of National and World Economy in Sofia. He started his professional career in 1992 as a Marketing Communications Manager in BBS the representative office of Apple Computer in Bulgaria. In 1995 he set his feet on the entrepreneurship path founding the advertising agency M.A.R.C. with the vision to provide integrated marketing communications. Currently he is the CEO of Publicis Groupe Bulgaria – the largest marketing communications company on the Bulgarian market.

    Publicis Groupe Bulgaria is the partner of the third largest marketing communications holding in the world – Publicis Groupe. It represents the following brands in Bulgaria: Saatchi & Saatchi, Leo Burnett, Publicis Dialog, ZenithMedia, Starcom, MSL, Red Lion and Digitas thus being able to provide the most comprehensive marketing offer on the market through truly holistic communications.

    Nikolai Nedelchev is a member of the executive boards of the Bulgarian Association of the Communication Agencies (BACA), Bulgarian Association of the PR agencies (BAPRA) and Junior Achievement Bulgaria. Nikolai has two kids, loves books, sports and travel.


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