31 October 2019, Sofia Event Center
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The event

In an increasingly digital economy, we have to make sure that the workforce has the skills to meet the demands of the future of work. New technologies, AI, automation, machine learning, and virtual collaboration, are transforming business processes and entire organizations.

There are also a few other trends that are transforming work as we knew it until recently.
The borderline between our work and personal lives is shifting. Expectations for diversity and equality are reshaping the workplace. Longer life expectancy requires us to master more and different skills over time. GenZ is changing the work landscape and there is a significant demand for more flexible working conditions.

Where are the risks and what are the opportunities created by these changes?
How could new reality help people and organizations be more productive and meaningful?
How to achieve balance and focus on the collaboration between technology and humans
human skills such as creativity, empathy and ethics alongside digital skills?

Join us at the 16th edition of the HR and Leadership Forum in Sofia on October 31 and explore with us possible answers and solutions.
Listen to inspirational keynote talks, take some practical advice and experience by yourself different gadgets, HR software or business management concepts.

Topics in the agenda
  • How to make people valuable in the technological era
  • The battle for the talents - how to stay ahead
  • How to make the most of technology, AI, VR at the workplace
  • How to successfully adapt to the never-ending changes
  • Which are the new crucial capabilities and competencies
  • Human skills in focus: creativity, empathy and ethics
  • The future of employee experience
  • Diversity and Inclusion - best practices
  • How to stay successful and maintain work-life balance

Keynote talks
Discussion sessions
Networking sessions
Parallel lectures

600 + attendees - CEOs and senior managers, HR professionals from different sectors of the economy, IT professionals, representatives of consulting companies, recruitment agencies, public administration, PR specialists, NGO sector.

Venue: Sofia Event Center

Super early-bird ticket until July 7th: 120 BGN VAT excl.
Early-bird ticket July 8th until September 2nd: 180 BGN VAT excl.
Regular ticket September 3rd until October 23rd: 230 BGN VAT excl. 
Lazy-bird ticket October 24th – October 30th: 300 BGN VAT excl.

Deadline for registration: October 30th

*No one under the age of 18 will be admitted to the Event. 


  • Daniel Susskind

    Daniel Susskind Fellow in Economics at Balliol College, University of Oxford

    Dr Daniel Susskind explores the impact of technology, particularly artificial intelligence, on work and society. He is a Fellow in Economics at Balliol College, Oxford University, where he teaches and researches. He is the co-author of the best-selling book, The Future of the Professions. His TED Talk, on the future of work, has been viewed more than 1.4 million times. Previously he worked in the British Government – as a policy adviser in the Prime Minister’s Strategy Unit, as a policy analyst in the Policy Unit in 10 Downing Street, and as a senior policy adviser in the Cabinet Office. He was a Kennedy Scholar at Harvard University.
  • Joey Price

    Joey Price Founder of Jumpstart:HR, award-winning human resources executive, business coach, thought leader, and professor

    Joey Price is an award-winning human resources executive, business coach, thought leader, and professor. He is the founder of Jumpstart:HR, LLC, an HR consulting practice specifically for small businesses and startups, and host of Business, Life, and Coffee, a weekly personal and professional development podcast. As the CEO of Jumpstart:HR, LLC, Joey innovates by creating HR solutions for small business owners and start-up founders who want to build better, more competitive businesses. As a podcaster on the Business, Life, and Coffee show, Joey shares carefully curated conversations on personal finance, psychology, professional development, and business for emerging professionals and business owners alike. BLC is a podcast focused on enhancing the quality of your business and life through relevant content that endures over time. Joey is a recent HR Executive Magazine Top 100 HR Tech Influencer, SHRM Top 30 Under 30 award winner, one of Forbes Magazine's Kevin Kruse's Top 100 Employee Engagement Experts in the World, and frequently cited HR and Startup Thought Leader in publications such as Forbes, HR Magazine, Inc., Businessweek, AMEX Open Forum, Money Magazine, and more.
  • Teodora Petkova

    Teodora Petkova CEO and Chairman of the Management board of UniCredit Bulbank

    From May 2019 Teodora Petkova is CEO and Chairman of the Management board of UniCredit Bulbank. In September 2016 she became a member of the Management Board and Chief Risk Officer at Unicredit Bulbank in Sofia. She is the Chairing head of the Credit Council of Unicredit Bulbank, of the Provisioning and Restructuring Committee, and a member of the Credit Committee. She started her career in the Bank as a credit analyst in 2002 and became senior manager of the corporate credit team in 2007, leading the post-merger integration and implementation of the best practices in credit underwriting operations for the three local banks that were merged into UniCredit Bulbank. In the period 2009-2015, Teodora was Head of the Credit Risk Department of the Bank. Then she gained cross-divisional business experience as Head of International Center in the Corporate and Investment Banking Division, managing the relationship with the international and multinational corporates, having Bulgarian establishments. She is part of the Supervisory Board of UniCredit Consumer Financing EAD and UniCredit Leasing EAD has years of experience as part of the Board of Directors of UniCredit Factoring EAD. She is member of the Executive Board of the Association of Banks in Bulgaria (ABB) and she is in the Board of Directors of BORICA - Bank Services. Teodora Pеtkova holds a Master’s Degree in Finance from the University of National and World Economy in Bulgaria. She also has a Global Executive MBA from Carlson Business School of the University of Minnesota and from the Vienna University of Economics and Business.
  • Sudhir Saseedharan

    Sudhir Saseedharan Global Lead, LEGO Workplace Design

    Sudhir heads up a global team at The LEGO Group of passionate and creative professionals, whom he inspires and who inspire him to continually create the next awesome LEGO workplace experience.

    User centric design is the core of what he does, which helps to get the optimum work effectiveness, productivity and brand engagement to better enable The LEGO Group.
    How do we use smell, views, sound, touch, colors, daylight, etc to aid the workplace engagement? 
    What is the inherent correlation between the Company culture and the workplace?
    How does intangible organizational values manifest itself in the environment with tangible solutions? 
    How is technology shaping, changing and reshaping the way we work?

    Sudhir, a gold medalist from the School of Interior Design, CEPT University Ahmedabad and an exchange with Hochschule for Technik, Stuttgart is where his approach to creative problem solving was molded.  Armed with a Masters in International Urban Studies from Bauhaus University, Weimar and a Master of Engineering in Urban Design & Planning from Tongji University, Shanghai; Sudhir brings diverse viewpoints and scales to the table. Working in Berlin, Dubai, Mumbai, Shanghai and Denmark has developed his global mindset and cultural sensitivity.

    Currently based out of Billund, Denmark, the Headquarters of The LEGO Group, Sudhir leads the workplace experience at all LEGO workplaces globally where he and his awesome team try innovative solutions to better the employee experience.

  • Annee Bayeux

    Annee Bayeux Chief Learning Strategist, EdCast

    Annee Bayeux is the Chief Learning Strategist at EdCast where she leads the Learning eXperience Center.  The LXC is a center of excellence that focuses on people and learner engagement throughout the employee lifecycle. Annee is an international HR professional with more than 20 years experience in HR Digital Transformation, M&A and Learning and Development at three corporate universities and two centers of expertise. She has previously worked for blue-chip companies such as Bosch, Alstom, General Electric and her latest role before joining EdCast was Global Head of Danone Academy. She is a self-proclaimed geek obsessed with all things pluggable and rechargeable.   
  • Tim Kurth

    Tim Kurth Executive Director and Vice-President, AURUBIS BULGARIA

    Tim Kurth was born on July 8th, 1967 in Bremen, Germany. He is a specialist in logistics from the University of Applied Sciences in Friedberg, Germany. He started his career in Unilever (1990-2001) where as Director Export he gained experience in business planning, purchasing, accounting and customer service. His career growth continued in "Numico" and until 2004 he held the position Division Manager Logistics for the brands Milupa and Pulmoll, mainly dealing with planning and providing of raw materials for the company's activity. He lived and worked in Opole (Poland) from 2004 to 2006 where he held the position Manager Supply chain. During the same year he had started work in NA Cumerio (the former name of Aurubis) and until July 2014 he held the position Vice-President Corporate Logistics. In the period 2009-2013 he is also took the corporate function Manager Innovations in the concern, responsible for variety of activities, including important projects in Bulgaria. As of August 1st, 2014 he held the position Executive Director and Vice-President of Aurubis Bulgaria. Since 2015 he is the President of German & Bulgarian Chamber of Industry and Commerce.
  • Nikolai Nedelchev

    Nikolai Nedelchev CEO, Publicis Groupe Bulgaria

    Nikolai Nedelchev was born in Plovdiv in 1966. He has graduated his secondary education in the English Language School in his hometown. Nikolai holds a master degree in International Relations from the University of National and World Economy in Sofia. He started his professional career in 1992 as a Marketing Communications Manager in BBS the representative office of Apple Computer in Bulgaria. In 1995 he set his feet on the entrepreneurship path founding the advertising agency M.A.R.C. with the vision to provide integrated marketing communications. Currently he is the CEO of Publicis Groupe Bulgaria – the largest marketing communications company on the Bulgarian market.

    Publicis Groupe Bulgaria is the partner of the third largest marketing communications holding in the world – Publicis Groupe. It represents the following brands in Bulgaria: Saatchi & Saatchi, Leo Burnett, Publicis Dialog, ZenithMedia, Starcom, MSL, Red Lion and Digitas thus being able to provide the most comprehensive marketing offer on the market through truly holistic communications.

    Nikolai Nedelchev is a member of the executive boards of the Bulgarian Association of the Communication Agencies (BACA), Bulgarian Association of the PR agencies (BAPRA) and Junior Achievement Bulgaria. Nikolai has two kids, loves books, sports and travel.
  • Alexander Dimitrov

    Alexander Dimitrov Chairman of the Board of Directors and CEO, A1

    Alexander Dimitrov has more than 18 years of experience in the telecommunications sector. He took on his current role on October 1, 2015. Prior to joining the A1 team he has been Chief Commercial Officer at Vivacom since 2008. Earlier, he was Commercial Director (2001 – 2006) and CEO (2006-2008) of Germanos Telecom Bulgaria. Under his leadership in 2018 the telecom successfully executes one of the broadest rebranding campaigns in Bulgaria adopting the A1 brand. The transformation of the company is connected not only to the visual change but also to the introducion of new products and services, a new approach to client relations and new employee policy. Since Macrh 2017 Alexander Dimitrov is a Member of the Managing Board of the Confederation of Employers and Industrialists in Bulgaria. In 2018 he is awarded Manager of the Year in the most prestigious competition for leadership achievements in the country organised by Manager Magazine. Alexander Dimitrov holds a Master’s degree in Electrical Machines and Apparatus from the Technical University and a Master's degree in Management and Marketing from the University of National and World Economy.
  • Neville Pritchard

    Neville Pritchard B.Ed, CFCIPD, FCIB, FLPI, Founder & CEO, People in Flow

    Neville is CEO of People in flow; a performance consultant, coach & mentor. He began his corporate life with HR roles at Legal & General, then Abbey National (Head of Group Training & Management Development) and Barclays (Head of Learning & Barclays University; Head of High Volume Recruitment & Training). For the past 15 years he has worked in and led consulting teams in a number of industries, geographies, sectors and blue chip companies including EY, The Open University, JT Global, Boloré, Thomson Reuters, Credit Ágricole, Generali Worldwide, The Listening Company, Weight Watchers, The UK National Audit Office, ACI Worldwide, Sussex Housing and Care, Hertfordshire and Essex County Councils. He now focuses on the impact of culture, leadership and management on the working environment and performance. He has developed a range of frameworks and adopted new tools that enable new thinking and impact from people support, development and ‘In-Flow’ leadership. This includes the work of Dr Andre Vermeulen on Neuro-Agility, a foundation skill for the future. As a coach, mentor, consultant and speaker, Neville provides organisations expertise and support in all people related considerations including improvements in Organisation Health, the impact of operational and strategic HR and People Development.
  • Evelina Atanassova

    Evelina Atanassova Assistant professor of Business Administration, Human Resources and Organizational Leadership at Brandman University

    Dr. Evelina Atanassova is an Assistant professor of Business Administration, Human Resources and Organizational Leadership at Brandman University in Irvine, California. She has also had extensive teaching experience at HEC Paris (Ecole des Hautes Etudes Commerciales) and the Mihaylo College of Business and Economics at California State University, Fullerton. Dr. Atanassova’s research interests include organization management and organization behavior theories. She is currently investigating social networking strategies as a response to professional demands and individual goals, as well as social network configurations. Her research has been presented at major academic conferences, such as The Academy of Management and the European Group for Organization Studies. Earlier in her career, Dr. Atanassova gained operational leadership experience in Human Resource Management as an HR Manager at Vivacom, a Bulgarian telecommunications company. In that capacity, she was responsible for developing and implementing large-scale strategic initiatives spanning diverse HR disciplines, including job evaluation and grading, performance appraisal, organizational restructuring, competency models and leadership development.
  • Sabrina Dick

    Sabrina Dick HR Director Central and Eastern Europe, SAP

    Sabrina Dick is the HR Director for Central and Eastern Europe (CEE) and together with her team she supports 16 countries and 5,000+ employees from an HR perspective. She is responsible for defining and
    executing the HR strategy in the Market Unit and is a member of the CEE Management Team.
    Prior to taking over this role, Sabrina has held several positions at SAP both in Business as well as HR functions in the past 10+ years. She holds a degree in International Business and Intercultural Studies from Heilbronn University (Diplom-Betriebswirtin (FH)) in Germany. Identifying potential in individuals and helping them grow is one of Sabrina’s biggest passions. She strongly believes in the power of diversity and therefore loves working at an international company like SAP. Making processes more efficient to enable the business to take faster and better decisions is what drives her day in and day out. In her private life Sabrina finds her balance to work as well as regularly tests her physical limits by being an active CrossFitter. She loves to travel, has a special interest in foreign cultures, and likes being surrounded by family and friends.
  • Kathrin Haag

    Kathrin Haag Head of HR MEE, SAP

    Kathrin Haag is the Head of HR for the Region Middle and Eastern Europe (MEE). She holds a dual role as the Regional HR Business Partner for the President of the sales organization across Germany, Switzerland, CEE and CIS as well as has full responsibility for defining and executing the HR strategy for this geography. Prior to taking over this position, Kathrin ran her own consulting business as ad-interim HR Manager, trainer and coach. Before that she acted as HR Director for Switzerland at The Boston Consulting Group. Kathrin holds a degree in Psychology from University of Heidelberg (Germany) and University of Oxford (UK). Kathrin’s vision is to build diverse organizations that provide an environment where everybody can be him or herself as this approach, she believes, helps SAP strive for greatness. "The revolution of ‚order and command’ leads to ‚trust and collaboration‘." - is a life philosophy of Kathrin, she tries to not only talk about it but live it every day. Personal change and development are everything, as she says, thus she tries to seek out to be the change she wants to see in the world.
  • Krasse Gueorgiev

    Krasse Gueorgiev Ultrarunner, Adventurer, Coach, Co-founder of Chair UP

    Krasse Gueorguiev is the first Bulgarian who participated and successfully finished one of the World’s hardest running competitions – "The Badwater Race" in the Death Valley with a 216 km long track and asphalt heated up to 90 degrees Celsius. He has done over 60 marathons (42 km) and more than 30 ultramarathons (over 100 km) in places from the Arctic to Cambodia, from the Sahara desert (the legendary 240 km Marathon of the Sands) to the Brazilian jungle (257 km). Krasse started to run at the age of 30 when he was an overweight smoker with an extremely unhealthy lifestyle. However, he quickly discovered that running is his sport. Starting with walks in the park, he gradually got engaged in running and started to run longer and longer distances. He progressed to ultra-long disciplines, which very few people in the world succeed at. In January and September this year, Krasse achieved success at two more amazing challenges. In January he ran for 36 hours run on a treadmill in a trade center in Sofia in order to raise funds for children with oncohematological diseases’ sports camps. In September he did the same thing, but the hours were 55, the place was Plovdiv and the running was outdoors.
  • Maria Atanasova

    Maria Atanasova Human Capital Business Partner, Developer Tooling at Progress

    Maria Atanasova has been part of the HR team at Progress (Telerik back then) since 2010 with a dynamic career path following the growth of the company. After Progress acquired Telerik in 2014, Maria took the role of a Global Human Capital Business Partner for the entire Progress engineering group (about 800 people). Today, Maria is a Director of Human Capital for the whole EMEA region, responsible for the overall employee experience and HR development in three major offices (Bulgaria, UK and the Netherlands). She is also acting as a strategic business partner for the Developer Tooling business unit at Progress. Maria has extensive experience in the full spectrum of HR management, as well as in leading the research, assessment and development of key global company initiatives such as Progress employer branding, global talent acquisition philosophy and candidate experience journey. Maria has Bachelor’s degree in Business Administration from the American University in Bulgaria, a diploma in Human Resource Management from CIPD, and has recently completed an HCI Strategic HR Business Partner certification. The recipe for success she follows in any HR initiative or program is: "Business driven, employee validated." She believes that working with software engineers has taught her to always look for the better solution, to be brave and to experiment.
  • Dimitrina Sivkova

    Dimitrina Sivkova Physiotherapist, Chair UP

    Dimitrina is a physiotherapist and founder of "Fina Style" (2002) – a center for massage and physiotherapy. She’s a member of the Management Board of the Bulgarian Association of Physiotherapists, as well as an instructor of Rocktape (the biggest brand for kinesiological tape). Dimitrina has been working for more than 18 years in the field of massages and physiotherapy techniques related to sports and the sedentary lifestyle of office workers. She first became interested in these issues in 2006 when "Fina Style" opened a branch office in a large business building and started working with one of the telecoms in the country. Since then she has been searching for and testing the possibilities for reducing the negative effects of sedentary lifestyle through kinesiotherapy and physiotherapy practices. She works with active athletes and has participated in a number of sporting events and extreme challenges as a personal physiotherapist. She is the physiotherapist of the ultrarunner Krasse Gueorguiev, who ran 36 hours for charity in January this year and another 55 hours in September.
  • Eva Makedonska

    Eva Makedonska Ingram Micro, HR Director

    Eva has been working in the outsourcing business for more than 14 years in different HR roles in Bulgaria, Czech Republic, and Malta. She joined Ingram Micro GBS in 2012 as HR Director, located in Sofia, Bulgaria. She built an efficient talent acquisition process from scratch, to grow and sustain an organization of 1000+ associates in Bulgaria. Implementing ‘Hire Great’, has put the talent acquisition team as best-in-class within Ingram Micro. Eva made learning and development a key differentiator to attract talent and drive productivity and associate engagement. An all-encompassing ‘Leadership Academy’ is tailored to different levels in the organization and with the future in mind, will focus on upskilling social, technical, people management and leadership competencies: Franklyn Covey’s 7 habits, Ericsson coaching, data literacy, etc. Innovation, open-mindedness and leading with purpose are Eva’s main drivers, evidenced by her contributions to actively promote diversity and inclusion in the workplace and evangelizing corporate social responsibility events and incentives.
  • Katerina Shopova

    Katerina Shopova Human Resources Director at Lidl Bulgaria EOOD & Co. KD

    Her employment career begins at Coca-Cola Helenic Bottling Company where she supports the administrative team of the Human Resources department. Two years later she is part of the British American Tobacco team, where throughout the years she had occupied a number of positions which enabled her to pass through all levels of human resource management and people interactions. During her time in British American Tobacco she actively participated in the challenging process of transforming the business model and establishing a new organizational structure in Bulgaria. In addition, Mrs. Shopova has successfully led a number of projects related to corporate culture and change management, as well as emphasizing on establishing a sustainable and competitive process for hiring high-profile employees and talent management programs in the organization. She continues her career at Kamenitsa AD, where she is part of the leadership team responsible for the construction and implementation of the new cluster structure of the company, including the Bulgarian and Romanian markets. In the beginning of 2018, she became part of the Lidl Bulgaria team as a Procurator and Human Resources Director. 
  • Ulrich Heppe

    Ulrich Heppe CEO Fraport Bulgaria Varna Airport and Burgas Airport

    Ulrich Heppe has more than 18 years of experience in the airport and financial services industry.
    Since September 2015, he has held the position of CEO of Fraport Bulgaria, the operator of Fraport’s Black Sea airports in Varna (VAR) and Burgas (BOJ) in Bulgaria. Ulrich joined Fraport in 2007, where he occupied various positions including interim CFO at King Khaled International Airport (KKIA) in Riyadh in 2012 as a member of Fraport’s management contract team in Saudi Arabia. From 2013 to 2015, he was appointed CEO of Fraport AG’s Senegalese subsidiary Daport SA. Ulrich started his career as a financial analyst at Dresdner Kleinwort Wasserstein Investment Bank in Frankfurt in 2001, also taking on the responsibility of vice president for Avenue Capital, a London-based private equity group. Born in 1971, Ulrich Heppe graduated from the University of Bayreuth, Germany, where he studied law and business administration.
  • Rene Tomova

    Rene Tomova Co-founder, Creative Shower

    RENE TOMOVA is a co-founder of the design thinking agency Creative Shower and is leading the Design Thinking Lab at Eleven Ventures. She has an MBA/MIM degree from Weatherhead School of Management and The Thunderbird School of International Management in the USA. Creative Shower is a design thinking agency that helps companies move forward by transforming people, processes, products and services for better business results. The main purpose of Creative Shower is to be able to capture the insights of company’s customers and employees and turn them into actionable innovations and value added services and products. Rene has been a marketing, business and retail director at Mtel since 2002 till 2012 and was responsible for major strategic and tactical decisions in the company, establishing CRM capabilities and leading the retail division’s customer experience efforts. She has been known for her unorthodox approaches and innovation practices. For the last five years Rene has been working with startups and companies helping them tackle their innovation challenges. Her last project is about an innovative way of learning through analogies and accelerating the knowledge of successful Bulgarians – the masterclass series Moving Forward by Design.
  • George Partsakoulakis

    George Partsakoulakis Director People and Culture, PMI EU Southeast Cluster

    George Partsakoulakis is Director People and Culture at PMI for the EU Southeast Cluster. He is responsible for the management of the HR teams in PMI Bulgaria, Greece, Romania, Croatia and Slovenia. Driven by his passion on people and organizational development, Partsakoulakis joined PMI in 2013. He started in the Operating center in Lausanne, where he was working on Management and Organizational Development, supporting EU markets in performance management, talent development and learning and in parallel driving important projects, including integration of acquired companies, development of organizational KPIs and designing HR tools to support commercialization of Reduced Risk Products. Partsakoulakis is a strong believer of the power of people and the impact of the organizational culture to the business results. He is inspired by PMI’s vision for development of a smoke-free future and he is working passionately on the internal transformation towards a consumer centric, data and technology driven organization. Partsakoulakis studied Mathematics and Computer Science in Athens and holds a Master degree in Business Administration.
  • Alexandrina Dimitrova

    Alexandrina Dimitrova Executive Director of The Cedar Foundation

    Alexandrina Dimitrova is Executive Director of The Cedar Foundation – a Bulgarian NGO with over 13 years of experience in deinstitutionalization and provision of quality social services to disadvantaged groups. Alexandrina leads a team of 100 employees and is responsible for the sustainable development of the organization, its advocacy activities, and diversified fundraising from corporate and individual donors. The organisation actively promotes corporate social responsibility and has managed to establish long-term partnerships with international and Bulgarian companies, resulting in 600 000 BGN investments per year in the cause. Alexandrina is a Bachelor in International Relations at Sofia University and has completed a one-year course in Political Science at the University of Missouri, USA as part of the Bulgarian Young Leaders Program. In 2015 she was selected as one of the "40 under 40" leaders in Darik Radio project, and in 2018 was featured in Forbes "30 under 30" selection.
  • Peter Ivanov

    Peter Ivanov Manager, Entrepreneur and Virtual teams Expert

    Peter Ivanov is Manager, Entrepreneur and Virtual teams Expert with over 20 years of international experience. His book "Virtual Power Teams" is translated in 6 languages and is Amazon Top 3 in the category - international management. Born in Bulgaria he graduated Mathematics and joined a multinational company as Data Analyst. He quickly became IT Manager for Bulgaria and gradually worked his way up to IT Services Manager for Eastern Europe, Middle East and Africa. Peter recognized the growing importance of the teams in multiple locations and developed an innovative method for leading Virtual teams. In 2007 the Team led by Peter won the "Best of the Best" award for outstanding Project management in establishing global Shared services. In 2012 his Team won the "Global IT Connect Award" for excellent Engagement in a global cross-functional environment. In 2013 Peter founded "Virtual Power Teams" and started new career as Keynote speaker and Executive coach on New Leadership. Peter is a passionate athlete and World Senior Champion in Discus. He actively supports young Talents in the fields of mathematics and sports. In his dynamic keynote speeches and master classes, held in English, German, Bulgarian and Russian, Peter uses the experience he has gained as Manager, Athlete, Entrepreneur and, yes, the father of five little girls, to show you how to build up and lead your own successful Virtual Teams. As an expert in New Leadership Peter supports managers to retain the gravity of their Team despite the geographical distance, age and cultural differences, and deliver Top business performance!
  • Mario Bakalov

    Mario Bakalov A-380 Pilot, Public Speaker

  • Kremena Lefterova

    Kremena Lefterova HR Business Partner, MARS Bulgaria

    Kremena Lefterova is HR Business Partner at Mars Bulgaria where she oversees also for Albania, Montenegro, Kosovo and North Macedonia. She is actively involved in the company's strategy for employee development and for achieving the common goals of the team. Kremena has broad experience in the human resources area and prior to joining Mars she has worked for Ingram Micro and Penny Market.
    She has a Master degree in Sociology, Scandinavian Philology and Computer Linguistics from Ludwig Maximillians University in Munich, Germany.
  • Tzvetelina Teneva

    Tzvetelina Teneva LEGO® Serious Play® Certified Facilitator

    Co-founder and Senior Facilitator at The Business Institute. Professional and trainer with vast experience in team development and leadership simulations, Participatory Leadership techniques, strategic and marketing management, business modeling. Key facilitator of business workshops and business simulations for corporate organisations, including Telenor Bulgaria, Paysafe, Vivacom, A1 Bulgaria, Sensata Bulgaria, Actavis Bulgaria, Cargill, Sopharma Trading etc. Previously, MarCom Manager and Marketing Director at Orbitel (currently part of A1 portfolio), Expert at the Government Information Service. Trainer of professionals since 2002.
  • Ralitza Stanoeva

    Ralitza Stanoeva LEGO® Serious Play ® Co-Facilitator

    Senior Facilitator at The Business Institute. Professional and trainer with vast experience in strategic and marketing management, team development and leadership simulations, workshops using LEGO® materials. Key facilitator of business workshops and business simulations for corporate organisations, including Vivacom, A1Bulgaria, Sport Depot, Actavis Bulgaria, Cargill, IBM, Sopharma Trading etc. Previously, Trade Markeitng Manager at Danone, MarCom Manager at Mr. Bricolage, Marketing Manager for FIAT, Lancia, Alfa Romeo, Marketing Director at EasyPay.
  • Vladimir Kantchev

    Vladimir Kantchev Founder, General Manager and Senior Consultant at Service Centrix Ltd

    Vladimir has an extensive professional background in the field of information technology. He has been involved in international projects for automation of IT and business processes. Service Centrix is a leader in robotization of the business processes for organizations in different areas: banking, insurance, telco, supply chain, retail, etc.
  • Ivan Dimov

    Ivan Dimov CEO of the Bulgarian Entrepreneurship Center

    Ivan Dimov is CEO of the Bulgarian Entrepreneurship Center, an organization building a two-way bridge between Silicon Valley and the Bulgarian entrepreneurial ecosystem, and Founder and Chairman of Single Step Foundation, which supports, motivates and empowers young LGBTI people in Bulgaria. His professional career is in the field of finance: as an investment banker and private equity investor in New York and Sydney, Australia in the media, telecommunications and technology sectors. Ivan is a keen marathon runner, CrossFit athlete and world traveler.
  • Maya Peycheva-Takeva

    Maya Peycheva-Takeva HR Manager for Hewlett Packard Enterprise Bulgaria

    Maya Peycheva-Takeva, HR Manager for Hewlett Packard Enterprise Bulgaria, has more than 13 years of HR experience in different business areas. She is leading the local HR Hub which is built by cross skilled professionals who deliver services across the globe. Maya has two bachelor degrees – Psychology and Sociology. Her master degree is Organizational Psychology. Apart from that, Maya is certified in psychotherapeutical method of psychodrama.
  • Boriana Zheleva

    Boriana Zheleva Business Analyst, Hewlett Packard Enterprise Bulgaria

    Boriana Zheleva, Business Analyst, is part of HPE since 2007. During this time she has held different roles within the Customer Solution Center Organization. In addition, she is one of the founders of The Cause - an internal employee engagement group supporting various charity activities on volunteers basis. Boriana is responsible for leading and executing the HPE green and eco practices at the office. Her job together with her CSR contributions, perfectly match her personal vision and mission and give her multiple opportunities to support the society.
  • Zlatina Mihaylova

    Zlatina Mihaylova founder of the consulting company Zivo

    Zlatina Mihaylova is facilitator, trainer, coach. After more than 20 years in corporate world at different management positions, today Zlatina is a founder of the consulting company Zivo. She beliefs that when people and organisations are led by what truly matters to them, in other words – their values, their shared values; only then the link among current results – agreed strategies – desired vision, could be realised at fastest and easiest manner. This is also the credo she lives by everyday with her husband and their 4 children.

  • Emma Bersutska

    Emma Bersutska Coach, Profiler, Founder of MasterKeys

    Emma Bersutska is a Certified Coach, Aikido Instructor and Profiler, founder of MasterKeys. With over 15 years of experience in the private business and entrepreneurship sector, she has not only reached personal growth but also contributed to the aikido community with over 11 years of practicing internal balance and communal development. have over 15 years’ experience in private business and entrepreneurship. She has been practicing aikido for 11 years, further teaching her how to use her own energy in the best way and how to maintain internal balance. She believes that every person can achieve success and happiness, but only if he believes in it and works in a certain direction. No one is restricted by anything but their own mind!
  • Ivan Dinkov

    Ivan Dinkov Consultant, Facilitator, Founder of MasterKeys

    Ivan Dinkov is a Certified Coach and Yoga Instructor. He is the founder of MasterKeys, a company for the development of leaders and organizations through soft skills training. Ivan has more than 13 years of experience in international corporations. He has been involved in the management of teams and business projects. In his spare time, he makes trips to Rila and Pirin.



Moderator: Zlatina Mihaylova, Facilitator, Trainer, Coach and Founder of Zivo

08:45 – 09:30 Registration and coffee

09:30 – 09:40 Opening
Galya Prokopieva, 
CEO, Economedia
Prof. Anastas Gerdjikov, Dr, Rector, Sofia University "St. Kliment Ohridsky"

09:40 – 10:15 Keynote: The Future of Work and Professions
Dr. Daniel Susskind, Fellow in Economics at Balliol College, University of Oxford

10:15 – 10:45 Keynote: Rise of The Robots?: Why A People-First Strategy Still Matters In The Digital Age
Joey Price, Founder of Jumpstart:HR, award-winning human resources executive, business coach, thought leader

10:45 – 11:05 Keynote: The Future of Learning: Making the Shift to the New Corporate University
Annee Bayeux, Chief Learning Strategist, EdCast Europe

11:05 – 11:35 Coffee break

11:35 – 12:00 Keynote: The Workplace as a Driver of Culture at the Organization
Sudhir Saseedharan, Global Lead, LEGO Workplace Design

12:00 – 12:15 Fireside Chat: The Experience Gap! Why HR needs to close it
Kathrin Haag, Head of HR for SAP MEE region
Sabrina Dick, HR Director CEE, SAP

12:15 – 12:55 Discussion panel: HR as a Driver of Business Growth

Eva Makedonska, HR Manager, Ingram Micro
Katerina Shopova, HR Director, LIDL
Kremena Lefterova, HR Business Partner, Mars

Moderator: Maria Atanasova, Human Capital Business Partner, Developer Tooling at Progress

12:55 – 13:00 VentureOUT - empowering employers and young LGBT people in Bulgaria. A Single Step Foundation initiative
Ivan Dimov, CEO, Bulgarian Entrepreneurship Center

13:00 – 14:00 Networking Lunch

14:00 – 14:10 Keynote: CSR - A Benefit for Both the Business and its People
Alexandrina Dimitrova, Executive Director, Cedar Foundation

14:10 – 14:25 Keynote: Leadership in times of transformation: The role of HR
George Partsakoulakis, Director People and Culture South East Cluster, Philip Morris International

14:25 – 15:10 Discussion Panel: Leadership in Action
Teodora Petkova, CEO, UniCredit Bulbank
Tim Kurth, CEO, Aurubis
Nikolai Nedelchev, CEO, Publicis Groupe Bulgaria
Ulrich Heppe, CEO, Fraport Bulgaria – Varna and Burgas Airports
Alexander Dimitrov, CEO, A1

Moderator: Rene Tomova, Co-founder, Creative Shower

15:10 – 15:30 Coffee break

15:30 – 15:50 Keynote: Human Capital vs. Social Capital: The Talent Management of Tomorrow
Evelina Atanassova, Assistant Professor of Business Administration, Human Resources and Organizational Leadership at Brandman University

15:50 – 16:05 A Career That Fits Your Life
Maya Peycheva-Takeva, HR Manager, HPE Bulgaria
Boriana Zheleva, Business Analyst, HPE Bulgaria

16:05 – 16:25 Keynote: Brain Fit, beyond AI – Being Neuro-agile
Neville Pritchard, CEO & Founder, People in Flow

16:25 – 16:45 Keynote: The Sky is Not a Limit
Mario Bakalov, A-380 Pilot

16:45 – 17:45 Cocktail



10:15 – 11:00 
Virtual Power Teams - How to Deliver Projects Quicker, Succeed in the War for Talent and Develop your Organization for the Future!
Facilitator: Peter Ivanov, Manager, Entrepreneur and Virtual Teams Expert
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12:10 – 13:00 
Leaders and the Organizations of the Future - How to Be One of Them?
An interactive coaching session for managers
Facilitators: Emma Bersutska, Coach & Profiler, Ivan Dinkov, Consultant and Facilitator,  MasterKeys
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14:00 – 14:45 
How to Build A Great Employee Experience From The Inside Out
by Joey Price, Founder, JumpstartHR, award-winning HR executive
More information

16:00 – 17:00
et up, cheer up and power up with the CHAIR UP program
Facilitators: Krasse Georgiev, Ultrarunner, Adventurer, Coach, Co-founder of Chair UP & Dimitrina Sivkova, Physiotherapist at Chair UP
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11:30 – 12:10 
Business Processes Automation through robotization – best practices and challenges​
Facilitator: Vladimir Kantchev, Founder, General Manager and Senior Consultant at Service Centrix 
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15:00 – 16:00
The Multigenerational Future

Workshop based on LEGO® SERIOUS PLAY® methodology
Facilitators: Tzvetelina Teneva, LEGO® Serious Play® Certified Facilitator
Ralitza Stanoeva, LEGO® Serious Play ® Co-Facilitator
The Business Institute

More information


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