5 November, Sofia Event Center
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The event

The Future of Retail conference is focusing on the challenges and innovations that are shaping the industry. 
With a fourteen-year track-record, the forum, formerly called Retail in Detail, is also a platform that is connecting and supporting the entire retail ecosystem.
Our aim is to identify the new trends that have reached the Bulgarian market and focus on how they will change the business environment in the coming years. All these modifications shall surely test the conventional way of doing business and open the door to new opportunities and partnerships
The Forum is the local gathering point for the major and most active players on the Bulgarian market and a place to exchange valuable experience, best practices and new ideas. 

Topics in the Agenda

- What the retail will look like in the next 5 years 
- Challenges and Opportunities that local retail players are about to face
- Growth Potential and how Bulgarian companies could enter regional markets 
- How digitalisation will impact the industry and which are the new tech trends in the sector: Robotics, AI, Data-driven approach, Face Recognition 
- Is retail entering a more sustainable and environmentally conscious stage
- What trends will define retail marketing in the years to come and how to better engage customers
- How do you create a synergy between physical and online stores
- Clients have become more informed; they want to live and eat healthy - what retail can offer them 
- Which are the innovations in retail space, architecture and real estate

keynote presentations
- discussion panels
- networking sessions
- workshops

Why Attend
- Join the audience of 300+ participants and use the chance to network  with C-level representatives of the most successful companies on the market
- Learn the future trends and innovations that will define the industry from inspiring international speakers
- Hear the best practices and lessons learned from the local market

Audience profile
Position: Senior management (commercial, finance director), Middle management, Brand managers, Owner and Partner, CEO (chief executive, manager)
Type of organisation: Manufacturers, Retail chain, Trade and distribution, Consulting, Research agencies, Financial and banking services, Trade organisations /Foundations, Software companies, Importers

When and Where
Sofia Event Center, November 05th, 2019

Super Early Bird registration until August 31st: 120 BGN excl. VAT
Early Bird registration September 1st until October 21st: 180 BGN excl. VAT
Regular registration after October 21st: 240 BGN excl. VAT
*No one under the age of 18 will be admitted to the Event. 

Join as a partner
If you are interested in partnership please contact us at: event@economedia.bg


  • Andrea Picchi

    Andrea Picchi Head of Experience Design, River Island

    Andrea Picchi has a background in cognitive psychology and computer science; he continued his education in human-computer interaction at Stanford and business and design thinking at MIT.
    With 20+ years of experience in the design field, in the past 10+ years, he has been leading teams and personally contributing to the creation of products and services used by millions of users.
    He had worked with, and for, companies like Apple, Google, Samsung, Nokia, and Sony, but also Virgin Media, Ryanair, British Airways, and currently River Island.
  • Andrew Busby

    Andrew Busby Retail writer, speaker&analyst, Retail Reflections

    Retail writer, speaker & analyst, Andrew is the founder of Retail Reflections and is one of the most high-profile figures in retail – regularly featuring in the top 20 lists of global retail influencers.
    A Forbes contributor and IBM Futurist, Andrew is constantly in demand for both writing and speaking and is regularly quoted in the media - on TV, radio and in the national press.
    In a retail career spanning over 20 years, Andrew held senior positions at Kingfisher and Superdrug before going on to work with retailers such as Arcadia, Debenhams, John Lewis and Argos.
    In addition to writing his own retail blog, Andrew is a member of the IORMA Advisory Board, a member of REAN, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is also editor at large for Retail Technology magazine.
  • Zana Busby

    Zana Busby Business Psychologist, Retail Reflections

    Zana Busby is an experienced psychologist and author, having spent over 20 years studying and practicing psychology and psychotherapy.
    As a Business Psychologist she specialises in cognitive-behavioural science, offering insights into decoding the mind of the consumer.
    Her main focus is on the role cognitions, emotions, mood and gender differences play in shaping and influencing the customer journey and consequently consumer buying decisions and behaviour.
    Prior to joining Retail Reflections, Zana worked in the private sector studying mental health and wellbeing.
    She is author of the self-help book Life Equilibrium.
  • Alexander Kayser

    Alexander Kayser CEO & Co-founder, yReceipts

    Following a career in Online Marketing and Strategy Consulting, Alexander co-­founded yReceipts in 2009.  Headquartered in London, yReceipts enables retail brands in 40 countries to connect in-store customers to their purchases and to measure the impact of digital ad spend in-store. yReceipts also works with CPG manufacturers to track itemised sales in fragmented trade outlets. Alexander enjoys being part of the retail tech revolution and loves the thrill the exciting new projects yReceipts is working on right now. In his spare time,he can be found on skis, tennis courts and running routes. He lives in London with his wife and two kids.
  • Timur Samerkhanov

    Timur Samerkhanov Retail director Eastern Europe, GfK

    Timur Samerkhanov is a technology retail expert with excellent cooperation relationship with top retailers across eastern European countries. He developed and introduced cooperation and service standards across EE region and increased customer retention rate more than 90%. Timur Samerkhanov has joined GfK 12 years ago and is responsible for retail operations since 2009. He launched and established new panels DIY, Drug stores, Baby, Pet, Pharma, Optics in Russia and Kazakhstan and set up retail panel in Caucasus countries. Timur Samerkhanov graduated Moscow State University of Economics, Statistics and Informatics (2005) with major in Investment.
  • Oggy Popov

    Oggy Popov Founder & CEO, Broshura.bg

    Oggy Popov is a retail marketing visionary, founder and CEO of the leading drive-to-store marketing company in the CEE region, Broshura.bg (part of Prospecto Group). Oggy is a believer in the opportunities the mobile device offers to retailers and brands to reach the consumers in a native, location-based and performance-oriented way. His solid background in digital marketing he earned while working for some of the largest affiliate marketing networks in Europe. Prior to founding Prospecto Group 6 years ago, Oggy worked as affiliate manager at the leading Dutch digital agency Blue Mango Interactive (part of WPP).
  • Alex Kovachev

    Alex Kovachev Founder, CEO & Creative Director, IDEA

    Graduated in Design and Visual Arts from the New Bulgarian University. Founded studio IDEA International in 2003. Member of the Management Board of the Association of Interior Designers in Bulgaria. Winner of the "Designer of The Year" award in the year 2017. Currently the team at studio IDEA is handling build projects including high end residential, hotels, restaurants and bars, at locations such as Los Angeles, London, Germany and Norway. The firm’s recent awards include the International Hotel Awards 2019-2020; A’Design Awards 2019; the German Design Award 2020 and the Restaurant and Bar Awards.
  • Gabriela Staykova and Stoycho Pampov

    Gabriela Staykova and Stoycho Pampov Founders of craft brewery Rhombus, Bulgaria

  • Ivan Gramatikov

    Ivan Gramatikov Head of Retail Space, C&W Forton

    Ivan Gramatikov has over 10 years of experience in commercial real estate business in Bulgaria and the Balkans of which 7+ years at managerial positions for various organizations. Prior joining Forton he was leasing manager at RESB where he was involved in major retail projects such as Mall Sofia, Mall Plovdiv and Mall Rousse. He has diversified track record gained through work for consultancies, development companies and property management organizations in Bulgaria. Mr. Gramatikov has solid background in commercial real estate field, skilled in negotiation, property management, budgets, business partnering and team management. Mr. Gramatikov is Bachelor of Arts in Business Administration May, Finance and Marketing concentration, Economics Minor, American University in Bulgaria, Blagoevgrad, Bulgaria and specialization in Marketing I & II, International Council of Shopping Centers (ICSC), Amsterdam, Netherlands.
  • Boris Borisov

    Boris Borisov Managing Partner, Soapfactory

    Over 20 years of experience in a multinational environment in Retail Oil, FMCG and Insurance sectors with proven success records in the fields of management, sales and people development. I’m strong leader - formal and informal, result oriented with "can-do" attitude and personal drive Boris is a team player who generates enthusiasm and winning attitude in the team. Specialties: Retail Sales; Negotiation; Operation; B2B sales, B2C, B2B2C sales; Companies: OMV, April International, BNP Paribas Cardif
  • Ivo Dimitrov

    Ivo Dimitrov Co-founder, Paleo Natural Group

  • Joana Tsoneva

    Joana Tsoneva Marketing Manager, IKEA Bulgaria


Broshura PMI Mondelez Extrapack Mars Rice up


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