9 April, Sofia Event Center
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The event

The Fifth Annual Strategies for E-commerce Success Conference is a regional event that focuses on the most important trends and developments in e-commerce and digital retail sector. The event covers the rapid evolution of how consumers discover, shop and buy and reveal what shapes the future of retail. More and more established retailers are turning online looking for new customers and new ways to innovate and grow. The Annual Strategies for E-commerce Success Conference provides a whole complex of new insight of the digital retail and e-commerce market, gives you valuable information on how to grasp the future and be one step ahead of your competitors. The event is giving both practical inspiration and proven business solutions and tools to digital and e-commerce market challenges. This event also provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistics providers, payment processors and other online solution businesses.

keynote talks, discussion panels, networking sessions, workshops

- E-commerce and M-commerce
- Retail Tech: AI, VR, AR, Data Driven Commerce, Voice commerce
- Mobile Payments
- Trends in Delivery and Returns
- Personalization and Customer Engagement
- Digital Marketing Strategies
- Marketplace platforms and social networks
- B2B Ecommerce

AUDIENCE 400+participants
C-level management from various companies Retailers/Etailers, Marketplace platforms, Traders and distributors, Brand managers, Digital innovators, Software experts, Advertising, PR, Research representatives, Business development experts, Manufacturers, Financial and banking services, Logistics.

April 09, 2020, Sofia Event Center

Working languages for the conference are Bulgarian and English. Simultaneous translation will be provided for the full duration of the event.

Early bird registration until March, 09th : 160 BGN excl. VAT
Regular registration until March, 31st: 200 BGN excl. VAT
Late registration after April, 01st: 240 BGN excl. VAT

Group Discounts:
5 % discount for a group of 3 or more participants
10 % discount for a group of 5 or more participants
20 % discount for a group of 10 or more participants

Cancellation and Refund Policies​:
In case you have paid the participation fee and you are unable to attend, we can refund 50% of the amount if cancellation is received no later than 3 days before the event. No refunds will be made for cancellations received after this deadline. 


  • Prof. Jorij Abraham

    Prof. Jorij Abraham Managing Director Ecommerce Foundation

    Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager e-commerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting at Unic (an Europe wide e-commerce strategy & implementation firm). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine. From 2013 – 2017 he has been Director of Research & Advise at Thuiswinkel.org (the Dutch Ecommerce Association) and Ecommerce Europe (the European Ecommerce Association with 25.000+ members in 20 countries). He now is Managing Director of the Ecommerce Foundation, whose mission is to foster global digital trade. He is also e-commerce professor at the University of Applied Sciences, TIO.
  • Chryssa Asmatzi

    Chryssa Asmatzi Category Management Leader East Europe at Nielsen

    Chryssa Asmatzi is currently Nielsen’s Category Management Leader and Regional Trainer for Eastern Europe, delivering a series of training workshops with an integrated perspective that combines manufacturing, retail, e-commerce and analytics . She has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development, E-commerce and Financial Services, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.
    She has served as CEO in Carrefour Credit, E-commerce and Digital Marketing Director for Bazaar S.A. Greece and Category Management and Marketing Director for Metro Cash & Carry Greece and the Mart Cash & Carry Greece.
    She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development. 
    Chryssa holds a BSc in Computer Information Systems, an MBA in International Finance (University of Stirling Scotland), a MSc in Digital Marketing (Digital Marketing Institute Ireland and CIM) and various Degrees in Business (ALBA and Metro AG House of Learning), Marketing (Chartered Institute of Marketing, UK) and Digital Marketing (Athens University)
  • Dustin Coates

    Dustin Coates Voice Search Lead at Algolia

    Dustin A Coates is Voice Search Lead at search-as-a-service provider Algolia where he focuses on all things voice and natural language search. He's a software engineer by background, has authored Voice Applications for Alexa and Google Assistant (Manning Publications), and is the co-host of the VUX World podcast, which is the practical voice podcast.


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