10 June, Sofia Event Center
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The event

With regard to the epidemiological situation in the country and the preventive measures to curb indoor activities, the Strategies for Ecommerce Success Conference is being postponed. The new date for the event will be June 10, 2020. The venue remains the same - Sofia Event Center.
Our top priority  remains with health and well-being of all attendees, partners and speakers.
All tickets purchased will be valid for the new date and registered participants will receive an email with the required information.
For further questions, please contact us at event@economedia.bg​

The Fifth Annual Strategies for E-commerce Success Conference is a regional event that focuses on the most important trends and developments in e-commerce and digital retail sector. The event covers the rapid evolution of how consumers discover, shop and buy and reveal what shapes the future of retail. More and more established retailers are turning online looking for new customers and new ways to innovate and grow. The Annual Strategies for E-commerce Success Conference provides a whole complex of new insight of the digital retail and e-commerce market, gives you valuable information on how to grasp the future and be one step ahead of your competitors. The event is giving both practical inspiration and proven business solutions and tools to digital and e-commerce market challenges. This event also provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistics providers, payment processors and other online solution businesses.

keynote talks, discussion panels, networking sessions, workshops

- E-commerce Trends in the Next 5 years
- Retail Tech: AI, VR, AR, Data Driven Commerce, Voice commerce
- Online Payments
- Trends in Delivery and Fulfillment Services
- Category Management
- Digital Marketing Strategies
- Marketplace platforms and Niche Products
- New EU Regulations

AUDIENCE 400+participants
C-level management from various companies Retailers/Etailers, Marketplace platforms, Traders and distributors, Brand managers, Digital innovators, Software experts, Advertising, PR, Research representatives, Business development experts, Manufacturers, Financial and banking services, Logistics.

June 10, 2020, Sofia Event Center

Working languages for the conference are Bulgarian and English. Simultaneous translation will be provided for the full duration of the event.

Extended early bird registration  until May, 07th : 160 BGN excl. VAT
Regular registration until May, 31st: 200 BGN excl. VAT
Late registration after June, 01st: 240 BGN excl. VAT

Group Discounts:
5 % discount for a group of 3 or more participants
10 % discount for a group of 5 or more participants
20 % discount for a group of 10 or more participants

Cancellation and Refund Policies​:
In case you have paid the participation fee and you are unable to attend, we can refund 50% of the amount if cancellation is received no later than 3 days before the event. No refunds will be made for cancellations received after this deadline. 


  • Prof. Jorij Abraham

    Prof. Jorij Abraham Managing Director Ecommerce Foundation

    Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager e-commerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting at Unic (an Europe wide e-commerce strategy & implementation firm). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine. From 2013 – 2017 he has been Director of Research & Advise at Thuiswinkel.org (the Dutch Ecommerce Association) and Ecommerce Europe (the European Ecommerce Association with 25.000+ members in 20 countries). He now is Managing Director of the Ecommerce Foundation, whose mission is to foster global digital trade. He is also e-commerce professor at the University of Applied Sciences, TIO.
  • Chryssa Asmatzi

    Chryssa Asmatzi Category Management Leader East Europe at Nielsen

    Chryssa Asmatzi is currently Nielsen’s Category Management Leader and Regional Trainer for Eastern Europe, delivering a series of training workshops with an integrated perspective that combines manufacturing, retail, e-commerce and analytics . She has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development, E-commerce and Financial Services, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.
    She has served as CEO in Carrefour Credit, E-commerce and Digital Marketing Director for Bazaar S.A. Greece and Category Management and Marketing Director for Metro Cash & Carry Greece and the Mart Cash & Carry Greece.
    She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development. 
    Chryssa holds a BSc in Computer Information Systems, an MBA in International Finance (University of Stirling Scotland), a MSc in Digital Marketing (Digital Marketing Institute Ireland and CIM) and various Degrees in Business (ALBA and Metro AG House of Learning), Marketing (Chartered Institute of Marketing, UK) and Digital Marketing (Athens University)
  • Dustin Coates

    Dustin Coates Voice Search Lead at Algolia

    Dustin A Coates is Voice Search Lead at search-as-a-service provider Algolia where he focuses on all things voice and natural language search. He's a software engineer by background, has authored Voice Applications for Alexa and Google Assistant (Manning Publications), and is the co-host of the VUX World podcast, which is the practical voice podcast.
  • Patti McCarthy

    Patti McCarthy Director, Cultural Chemistry

    Patti’s company Cultural Chemistry helps clients to bond rather than to explode! In a global business, cultural misunderstandings frequently lead to poor customer engagement and disappointing sales. Different cultural styles impact every step of the sales process and building customer engagement and loyalty is hard. Patti McCarthy helps her clients to understand the way other cultures do business and to see how their own style might make it hard for people to buy from them. Cultural Chemistry was established in 2008 and provides solutions to customers wishing to build their customer and employee engagement and to support their expatriate talent. Director Patti McCarthy is a trainer, coach, published author and keynote speaker who has lived and worked on five different continents.
  • Stefan Chorbanov

    Stefan Chorbanov Founder, Stenik

    Stefan Chorbanov is the founder of the leading e-commerce company in Bulgaria - Stenik and is Certified Magento 2 Solution Specialist. He has participated in the development of dozens of online stores of large Bulgarian brands, and up to this day, besides managing Stenik, he works on projects to keep up with the new trends in online commerce.
  • Dimitar Dimitrov

    Dimitar Dimitrov Partner and e-commerce consultant, Stenik

    Dimitar Dimitrov is an e-commerce consultant and partner at Stenik, as well as he is Facebook Certified Media Buying Professional. He has advised dozens of major offline and online retailers on how to make their first steps in online commerce or how to improve it in order to be successful.
  • Svetlozar Dimitrov

    Svetlozar Dimitrov Managing partner, InOut Trade

    Svetlozar Dimitrov has over 10 years of experience in the sphere of sales and courier services. In 2012 Mr. Dimitrov created InOut Trade – probably the only Bulgarian company that is specialized in providing courier and fulfillment services for online stores. Today the company is growing its activities under the new brand euShipments.com and provides its clients with courier road deliveries from and to 9 EU countries, as well as Pick, Pack and Ship services, or so called Fulfillment. InOut provides this service from 8 different fulfillment hubs in the EU and the number of countries to which they can perform the last-mile delivery has grown to above 15.
  • Ján Kešelák

    Ján Kešelák Expansion manager, Glami

    Ján Kešelák is working in e-commerce because he doesn't enjoy shopping offline. For the last two years, he has been launching and managing new markets for GLAMI - the largest european fashion search engine. So far he has worked on launches of Greece, Turkey, Brazil, Spain, Croatia, Slovenia and Bulgaria. His track record also involves experience with the german venture builder Rocket Internet and the largest online book retailer in Czech Republic and Slovakia. He is an alumnus of the international CEMS programme
  • Emil Wagenstein

    Emil Wagenstein Business Development Manager, Ozone.bg

    Emil is business development manager at Ozonе.bg one of the biggest online shops for entertainment. With more than 10 years of experience in ecommerce, Emil has left his mark on all aspects of the company. Currently, he is in charge of the technical implementation of Ozone.bg systems and the strategic planning and execution of the site's marketing strategy.
  • Ivan Hadjov

    Ivan Hadjov Business Development Manager at Mastercard

  • Konstantin Bachvarov

    Konstantin Bachvarov Marketing director, eBag.bg

  • Ivan Valev

    Ivan Valev Business Development Director, Isobar Switzerland

  • Georgi Malchev

    Georgi Malchev Managing Partner, Xplora

    Georgi Malchev is Managing Partner of Xplora.bg - integrated digital marketing agency with slogan Human Digital. It took only 12 months after its creation for the agency to become one of the leading digital marketing agencies in Bulgaria. The company won the pitches for full digital marketing of Toyota, Medix, Easycredit, Primex, and the social media and performance marketing of Microsoft Bulgaria, and 4 more companies. Clients for digital services are Nestle, BLD Homes, Whirlpool, Telus, Shedd and over 30 more companies.
    Georgi has over 15 years of experience in marketing, communications and business development, as well in operations management - as business consultant, manager, director, COO, board member.
    Georgi is advisor to several startups, among which TaxiMe, Esceo etc. He has experience as mentor at Eleven and Launchub, and keynote for Founder Institute, Start It Smart, Unistart. Georgi was partner in a startup that was part of Batch 3 of companies, supported and financed by Eleven.
    Georgi is member to the Board of IAB Bulgaria. He leads the White Paper for Digital Marketing Case Studies. He teaches classes in marketing, advertising and communications at New Bulgarian University. He is moderator and keynote speaker at digital marketing forums and is member to the jury of advertising forums.


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